5 Knows to a Yes!
The Framework that Shows You How to Raise More Money by Leveraging Donor Personality Styles
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Stop Treating Your Donors Like They're All the Same!
Most fundraising strategies assume every donor thinks, feels, and gives for the same reasons—but they don’t. 5 Knows to a Yes is your guide to more effective, personalized conversations that lead to stronger relationships and greater generosity. Learn how to identify donor personalities, tailor your ask, and follow up in ways that actually work.
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If you're raising personal support, 5 Knows to a Yes will give you the confidence, clarity, and tools to ask boldly and build lasting partnerships. This proven framework helps you understand your unique personality, connect with each donor more effectively, and lead intentional conversations that move people to action. Plus, when you purchase the book, you'll get exclusive bonuses designed specifically for support raisers—templates, training videos, and conversation guides to help you apply each "Know" in real-life fundraising meetings. It's everything you need to raise more, stress less, and stay focused on your mission.
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Greg Darley doesn’t just teach principles—he lives them. Greg masterfully weaves a compelling fable with actionable insight, creating a resource that’s both engaging and immediately useful. The 5 Knows to a Yes isn’t theory—it’s a tested, proven path to influence built on clarity, trust, and purpose. What sets this book apart is that it’s not just written from Greg’s mind—it’s lived from his life. I’ve watched him embody this framework in boardrooms, conversations, and leadership settings, and now he’s given us a tool we can all use to lead better and move ideas forward with integrity.

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—Dustin Willis, Chief Marketing & Communications Officer, Seed Company; author of Life in CommunityÂ
If your vision currently exceeds your resources, you’re actually on the right track. The next step is to close the gap. Five Knows to a Yes will help you do that.
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