5 Knows to a Yes!

The Framework that Shows You How to Raise More Money by Leveraging Donor Personality Styles

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Stop Treating Your Donors Like They're All the Same!

Most fundraising strategies assume every donor thinks, feels, and gives for the same reasons—but they don’t. 5 Knows to a Yes is your guide to more effective, personalized conversations that lead to stronger relationships and greater generosity. Learn how to identify donor personalities, tailor your ask, and follow up in ways that actually work.

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Get These Bonuses to Help You Support Raise

If you're raising personal support, 5 Knows to a Yes will give you the confidence, clarity, and tools to ask boldly and build lasting partnerships. This proven framework helps you understand your unique personality, connect with each donor more effectively, and lead intentional conversations that move people to action. Plus, when you purchase the book, you'll get exclusive bonuses designed specifically for support raisers—templates, training videos, and conversation guides to help you apply each "Know" in real-life fundraising meetings. It's everything you need to raise more, stress less, and stay focused on your mission.

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